Business Data Visualization
Our approach to improving digital asset performance is rooted in an understanding that user experience is a key building block of a brand’s relationship with its customers. We help brands leverage customer analytics and business data visualization to create an experience that is relevant and valuable, while creating a connection that drives greater loyalty, engagement, and conversions.
We begin the customer experience analytics process by working with our clients to define goals and develop a plan for meeting those goals. This includes comprehensive behavioral analysis to first understand how visitors are navigating through the experience (such as a website or app). We then identify any roadblocks and barriers hindering a smooth user experience and the enhancements needed to make it as efficient as possible to drive a higher rate of desired actions.
With a thorough understanding of user behavior and overall business goals, we provide recommendations that improve the user experience and drive value to the bottom line. We prioritize these recommendations based on expected impact and level of effort to implement via front-end testing, A/B/N testing, and onsite personalization.
Paving a Path Forward
We’re immersing ourselves in understanding your business, your customers, and the entire competitive landscape. The outcome is an actionable, data-driven digital marketing plan that provides a strategic roadmap to making more informed decisions and measuring what’s important to business interactions.
We look at business intelligence as a way to help drive your organization’s entire strategy. Our BI services team evaluates everything from how you should be structuring your business to what you need to do to differentiate yourself relative to your competitors. We take a holistic assessment of internal company objectives and resources to help you understand how to properly define and execute on your marketing and business goals.
How we’re doing it
With a laser focus on understanding what’s really driving or hindering sales and profitability, we are able to determine what marketing strategy is best for growth. Depending on your unique needs, this may include a SWOT analysis, overall business strategy evaluation, forecasting, product analysis, or competitive analysis.
Beyond just handing over a findings report, our experts provide a comprehensive and custom set of recommendations to turn the insights into immediate action.
Our business intelligence consultants are evaluating everything that’s helping to drive business impact and making sure you’re equipped with the right information to allocate your resources most effectively.
After having a single advertising agency covering all of our marketing needs for the last 9 years, we were finally ready to make a switch.