Ecommerce Digital Sales and Conversion Strategy
Capturing Intention to Increase Discoverability
The success of organic search hinges on capturing and understanding user intent and content relevancy, while prioritizing the areas of greatest impact. We’re analyzing customer signals and creating strategies that allow the right people to discover a brand, regardless of the medium.
In addition to focusing on the technical components of SEO, the Rise team helps curate unique and useful content to improve visibility, while deploying creative strategies to optimize across digital marketing channels.
At Web Equity, we believe a strong SEO company does much more than simply drive traffic to a website. SEO is at the core of a customer-centric digital presence.
Our team builds strategies around all facets of SEO, from keyword and on-page strategy to technical and offsite, with a focus on prioritizing the areas of greatest opportunity. By identifying quick-wins while building a long-term technical SEO strategy, we maximize conversions and revenue. Additionally, our technique leverages paid search data to inform organic prioritization, helping to yield optimal return.
We take a holistic approach to search engine optimization, focusing on both mobile and desktop opportunities. Our team understands the importance of mobile-friendliness in today’s mobile-first world and helps our clients stay ahead of industry updates and best practices.
Our expert team of analysts, certified in a number of platforms such as Google Analytics and Adobe Analytics, helps brands make smarter marketing decisions by delivering the clear and actionable data needed to make optimizations quickly. We stay ahead of the ever-changing search engine ecosystem and back our SEO services with solid data, analytics, and projections.
Further fueled by our proprietary technology, Connex Analytics, Web Equity takes a team plus technology approach to optimizing search strategies for our clients. Pulling from a brand’s mix of data sources, Connex enables marketers to dissect complex campaign and budget performance down to the most granular details, allowing our clients to identify and prioritize areas of opportunity and adjust strategy in real-time. This unique approach to SEO helps us make better decisions, faster.
From the very start the client had 3 clear goals in mind, which was thenwards on within our responsibility to achieve:
* Organic traffic increased 574%
* Conversions from organic traffic increased 236%
* Revenue from organic traffic increased 145% *this revenue was normalized
When companies start new campaigns with our agency, we always take additional timing and effort to curtail it to specific needs that every business has. The client in this case study was hoping to increase revenue, through expanding their applicable audience (website traffic). They also wanted to bury they dated marketing approach and launch an advanced type of a promotional campaign dictated by a sound Digital Strategy.
After having a single advertising agency covering all of our marketing needs for the last 9 years, we were finally ready to make a switch.